Greensboro, Winston-Salem Direct Mail Definitions and Tips

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Six Benefits of Direct Mail

1. Deliver your message to your prospects' homes and/or mailboxes.

2. Send coupons to entice consumers to try your products & services.

3. Deliver a full and complete sales presentation of almost any length.

4. Target your market with surgical precision.

5. Track, measure and test the effectiveness of your advertising.

6. The ability to repeatedly expose your prospects to your message.

Mailing Terms

Definitions explanations of common direct mail terms. We hope you find the following primer helpful in thinking about your company's future direct mail projects.

Before starting on your next project, please allow us to help from the beginning. Designing the piece to be sent and having it printed as regulated by the United States Postal Service is the 1st step towards a successful mailing campaign.

Our customer service representatives can help you avoid the pitfalls while maximizing your benefits. Call Freedom Mailing today and let us make your life easier.

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Common Terms to know:

A Free guide from Freedom Mailing, a Winston-Salem, Greensboro, High Point, NC based full service mail house.

BULK MAIL:	A quantity of mail prepared according to strict postal regulations in order to qualify for postal discounts. For more on Bulk Mail click here.
*CASS Certification*	This stands for Coding Accuracy Support System. To become CASS Certified by the US POSTAL SERVICE, a mailer has to prove the accuracy of its addressing. Freedom Mailing can CASS certify your list or provide a CASS certified list for your mailing. Cass Certification is an important step towards receiving postal discounts.
*PAVE Certification*	This stands for Presort Accuracy Verification and Evaluation. This is an important step in sorting your mail and also an important step towards postal discounts. Freedom Mailing can PAVE certify your next mailing.
*PRESORT*	Presorting mail means that the mail is delivered to the post office in the order that minimizes the work that the Postal Service has to perform to correctly deliver the mail. Usually, this means the mail is placed in the order that the postman will deliver it. Presorting is also an important step towards receiving full postal discounts. Freedom Mailing will presort your mail.
*BAR-CODING*	Bar-coding means that the address is included on the envelope in a barcode which allows postal machines to read the address. This is another step towards receiving postal discounts. Freedom Mailing can barcode all your pieces.
*BUSINESS REPLY MAIL (BRM)*	A service that enables mailers to receive First-Class Mail back from customers by paying postage only on the mail actually returned to them from their customers. Freedom Mailing can help you decide whether to use Business Reply Mail.
*AUTOMATION DISCOUNTS*	A mailing can receive automation discounts when it is CASS & PAVE certified, presorted and bar-coded. Qualifying for automation discounts can save over 50% on postage. Freedom Mailing can help you receive this important discount.
*TABBING*	Tabbing is used most often with folded pieces that are not placed in envelopes. Tabbing is essentially securing the piece from opening while being read by postal equipment or during mailing. Tabbing requirements differ depending on the weight and design of the mail piece and paper used. Generally, a folded newsletter or postcard needs a weight of 28# or greater to qualify for using just one tab. Lighter weights of paper require two tabs. Choosing the right paper and design can lower costs by requiring use of only one tab. Of course Freedom Mailing can help you with this design decision.
*MAILING PERMITS*	Several different types of permits exists. Permits are used in place of postage stamps. Once the correct permit is chosen, it is usually desirable to have this put on the envelope or mailer at the time of printing. Freedom Mailing will help you decide what is the best permit to use for your job.
*MERGE/PURGE*	The process of combining two or more mailing lists into a single list. Duplicate names and/or addresses are deleted.
*TRACKING*	The maintenance of records concerning various aspects of mailing, e.g. response rate, date mailed, location of respondents, etc.

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