| BULK
MAIL: |
A quantity of mail prepared according to strict
postal regulations in order to qualify for postal discounts.
For more on Bulk Mail click here. |
| CASS
Certification |
This stands for Coding Accuracy Support
System. To become CASS Certified by the US POSTAL SERVICE, a mailer
has to prove the accuracy of its addressing.
Freedom Mailing can CASS
certify your list or provide a CASS certified list for your
mailing. Cass Certification is an important step towards receiving
postal discounts. |
| PAVE
Certification |
This stands for Presort Accuracy
Verification and Evaluation. This is an important step in sorting
your mail and also an important step towards postal discounts.
Freedom Mailing can PAVE certify your next mailing. |
| PRESORT |
Presorting mail means that the mail is delivered to the post office in
the order that minimizes the work that the Postal Service has to perform
to correctly deliver the mail. Usually, this means the mail is
placed in the order that the postman will deliver it.
Presorting is also an important step towards receiving full postal
discounts. Freedom Mailing will presort your mail. |
| BAR-CODING |
Bar-coding means that the address is included on the envelope in a
barcode which allows postal machines to read the address. This is
another step towards receiving postal discounts.
Freedom Mailing can
barcode all your pieces. |
| BUSINESS
REPLY MAIL (BRM) |
A service that enables mailers to
receive First-Class Mail back from customers by paying postage only on
the mail actually returned to them from their customers. Freedom
Mailing can help you decide whether to use
Business
Reply Mail. |
| AUTOMATION
DISCOUNTS |
A mailing can receive automation discounts when
it is CASS & PAVE certified, presorted and bar-coded. Qualifying for automation discounts can save over 50% on
postage. Freedom Mailing can help you receive this important
discount. |
| TABBING |
Tabbing is used most often with folded pieces that are not
placed in envelopes. Tabbing is essentially securing the piece
from opening while being read by postal equipment or during
mailing. Tabbing requirements differ depending on the weight and
design of the mail piece and paper used. Generally, a folded
newsletter or postcard needs a weight of 28# or greater to qualify for
using just one tab. Lighter weights of paper require two
tabs. Choosing the right paper and design can lower
costs by requiring use of only one tab. Of course Freedom Mailing can
help you with this design decision. |
| MAILING
PERMITS |
Several different types of permits exists.
Permits are used in place of postage stamps. Once the correct
permit is chosen, it is usually desirable to have this put on the
envelope or mailer at the time of printing. Freedom Mailing will help
you decide what is the best permit to use for your
job. |
| MERGE/PURGE
|
The process of combining two or more mailing lists into a single
list. Duplicate names and/or addresses are deleted. |
| TRACKING |
The maintenance of records concerning various aspects of mailing, e.g.
response rate, date mailed, location of respondents, etc. |
