Direct Mail Definitions Home Page Got Leads? Contact Us
|
Non-Profit
First-Class
Data-Entry
Database Management
High-Speed Addressing
Newsletters
Targeted Mailing Lists
CASS & PAVE Certification
Event Notices
Billing
Design
Friendly Service
Based in the Winston- Salem, Greensboro, High Point area of North Carolina
|
|
Bulk Mail
Non-Profit
First-Class
Data-Entry
Database Management
High-Speed Addressing
Newsletters
Targeted Mailing Lists
|
|
Toll Free: 1-888-619-8577
Tips & Techniques Direct mail is a highly effective way to reach and repeatedly expose your prospect to your sales message and to positively influence his or her decision. CLICK HERE TO GO TO DEFINITIONS OF POSTAL & DIRECT MAIL TERMS PAGE
Read what Newspapers, Radio and TV don't want you to know.
Repetition, Repetition, Repetition Repeatedly
mail the same or slightly changed direct mail package or
letter to the same people. Often a constant logo and color
scheme can become an identifying aspect of a mailing.
The average person is exposed to an overwhelming assortment of sales,
marketing, and advertising messages every day. Repetition can be a key
element of triggering recognition, trust and memory.
Make
sure your list contains qualified prospects. The emphasis is on
"qualified". In every mailing, always
give a reason and a method for responding. Always ask for some
kind of action. Remember, those that don't respond at first may very
well respond later.
Secret #1: Repetition, repetition, repetition.
As
any successful salesperson knows, the bottom line is: You've got to stay
in front of your prospect through repeated contacts -- whether that's
through direct mail, by phone, in person or, as is most likely, a
combination of activities. Not just any contact, but
meaningful, informative, educational, persuasive contacts. For a free consultation click here.
|